Advertising is one of the most common forms of making money online today. Corporations pay to have their banner ads (those rectangular commercials you see on the top of many web pages) placed on popular web sites. The business model is very much the same as what you find in the world of magazine and newpaper publishing. Advertisers pay web sites for "eyeballs" -- in other words, they pay for the number of times Internet users view their banner ads. However, unlike magazines and newspapers, users can also click on these ads and actually visit the site being advertised. (This usually costs more for advertisers.) Though still in its infancy, web-based advertising is thought to be fairly effective, and more and more companies are going online to be part of "the network." Microscope - a weekly online magazine that discusses and reviews "the most compelling ads the web has to offer." Visit here for good analysis of the creativity behind many web advertising campaigns. LinkExchange - self-described as "the web's largest advertising network," LinkExchange offers folks with small budgets the opportunity to promote their great web sites. Advertising Age - this "preeminent source of marketing, advertising and media news, information and analysis" now has an online presence that covers, among other things, the world of web advertising. Website Promoters Resource Center - a source for webmasters interested in marketing, promoting, and advertising the sites to the web community. All in the name of "generating more traffic." Using Banner Ads to Promote Your Web Site - an article that explains many of the terms and concepts used by web marketers and advertisers. Do you know what a "hit" is? Web Advertising '97 - this site promotes a conference on the subject, to be held in New York in February, 1998. The Online Advertising Discussion List - allows people the opportunity to subscribe to a professional email discussion group that focuses on all aspects of web advertising. Webring - a grass roots form of Web advertising, whereby the creators of similar sites join together in a ring, promoting each other.